Increase Your Profits. Transform Your Accommodation Business. Reclaim Your Life.
Flexibility, financial security and freedom are so much closer than you think!
Let's take your accommodation business from merely surviving to truly thriving.
More Guests
Attract Quality Bookings
More Money
Increase Your Profits
More Freedom
Reclaim Your Life
Struggling to grow your accommodation business?
Despite frequently slashing your prices and reducing minimum stays, attracting enough guests is an ongoing challenge.
You hate the fact that you have to rely on OTAs like Booking.com and Airbnb, watching as their high commission fees eat away at your profits.
The marketing strategies that used to work for you are failing miserably. You're feeling stuck, stressed and confused about how to get things back on track.
You're fed up of constantly worrying about your business's future and the uncertainty of what lies ahead.
You wonder how in the world so many other accommodation providers are able to build thriving and successful businesses.
It doesn't have to be so hard.
Transform your business and life the easy way.
PROVEN BLUEPRINT
Navigate your business journey with a proven step-by-step formula that delivers results. Equipped with actionable strategies, ready-to-use templates, and detailed checklists, we provide everything you need to execute with confidence and precision. It's time for action that leads to results.
PERSONALISED SUPPORT
Experience personalised support tailored to your unique business needs. With one-on-one guidance, small group coaching, and a welcoming community of fellow accommodation providers, you'll find a nurturing environment that understands and celebrates your individual journey.
PREMIUM APPROACH
Indulge in a premium experience that brings steadfast support to every aspect of your learning. We're committed to providing you with the high-quality resources, attentive service, and accountability that will elevate your business and ensure you stay on the path to greatness.
You were never meant to do this alone.
Dedicated accommodation providers just like you are raising their hand and getting the help they need to achieve the business and life they dreamed of.
Take it from our Thrivers themselves...
"We were at breaking point, with a meager $20k in annual revenue and facing burnout. But then the B&B School changed everything. In under three years, our annual income has soared to $250k with longer, more profitable stays and our workload has significantly been reduced. This program hasn't just grown our business - it has given us our lives back. Trust me, if we can turn things around, so can you!
Lisa & Glen, USA
"As Stephanie promises, she teaches you to work smarter, not harder. We were at the point of selling up because everything was such a struggle. That all changed when we joined the B&B School. Within just a year, we catapulted our revenue by an impressive $90,000 with continued growth each subsequent year. We're now 33 years in and running this business is the easiest and most rewarding it has ever been."
Joy & Simon, Australia
"2023 was a record-breaker, with a 27% growth in profits, all thanks to joining the B&B School. It's transformed the business! We've increased direct and repeat bookings and extended guest stays. Plus, we've achieved industry recognition through awards and accolades."
Siobhan, Ireland
"We're in a totally different place because of the B&B School - it has completely changed our mindset on how we run our business and what we should be doing and offering our guests. 2023 has been our most profitable year ever, with a further 37% increase in profits, yet we are working so much less! We have scooped accolades and awards and get amazing feedback from all our guests - so many are returning to stay again and again!"
Nina & Campbell, Scotland
"We had a dream of retiring in three years' time. To be honest, we didn't think we'd achieve it, but with Stephanie's help we did! Direct bookings increased from 30% to 100% - we saved thousands in commission fees. The average stay grew from 1 to 4 nights, 45% of business was repeat and we won awards and accolades. We sold the business in 2022 for a premium price and are now enjoying a very happy retirement!"
Nigel and Juliette, England
"Our hotel's transformation since joining the program has been remarkable. 2023 has been our most profitable year yet, and we completely walked away from OTAs - 100% of our bookings now come direct! The signs for 2024 are already extremely positive and we are so excited by the future."
Sarah and John, England
How it all started...
In case we're meeting for the first time, hello! I'm Stephanie Thomas and I'm a dedicated coach, mentor and advocate for thriving accommodation businesses around the world.
In the early 2000s, my husband and I embarked on a life-changing adventure. Motivated by dreams of a brighter future for our young daughter and ourselves, we took a leap of faith and purchased a run-down B&B by the sea. With hearts full of hope and determination, we set out to transform this neglected property into a haven for guests, pouring every ounce of our passion into its revival.
Facing the storm.
However, the dream quickly clashed with the harsh realities of the hospitality world. Despite providing an amazing place to stay, we struggled to attract guests, faced an unhealthy dependency on OTAs, engaged in relentless pricing wars, and endured a level of exhaustion that threatened to consume us. The challenges seemed insurmountable.
Then, as if things couldn't get any worse, the Great Recession of 2008 hit, threatening to erase all we had worked so hard for. Faced with the possibility of losing everything, I was left with two choices: succumb to defeat or fight back with renewed vigor.
Turning the tide.
Choosing to fight back, I encountered a glaring lack of resources for succeeding as a B&B owner. This realisation was a wake-up call, propelling me on a journey of self-education and innovation. The path was far from easy; it involved steep learning curves, required relentless effort and brought a barrage of challenges to face head-on, along with plenty of mistakes! However, each mistake was a lesson in disguise, teaching me something invaluable.
Miraculously, we didn't just weather the storm; we emerged stronger and more successful than before. We were able to raise our prices, break away from the chains of OTAs, and attract quality, direct bookings. Our business was finally thriving.
Our guest numbers and profits skyrocketed, and soon, accolades and recognition began to pour in. But the true reward was regaining control of our lives, our time, and our dreams.
My secret formula for a thriving business.
Now, I'm here to share this path with you. In the wake of our transformative journey, I distilled the essence of our success into a potent formula, designed to prevent others from facing the struggles we endured. This isn't just any solution; it's the culmination of relentless testing, learning from countless mistakes, and ultimately, discovering what truly works. This framework not only revolutionised our business, but has also empowered thousands of accommodation providers around the world to achieve unprecedented success. I call it the B&B Success Formula.
The B&B Success Formula is more than just a set of guidelines; it's a comprehensive approach that encapsulates the four critical pillars necessary for a thriving and easy accommodation business. It's the synergy among these pillars, working together in harmony, that propels your business from merely surviving to truly thriving.
Offered exclusively through my group coaching program, the B&B Success Formula is a testament to the power of resilience, learning, and strategic action. It's not just about avoiding the grind, erratic bookings, or the sense of constant battle; it's about paving a clear path to achieving your dreams, ensuring that your business thrives and brings joy and fulfillment to your life.
If you're ready to transform your business into the success story you've always dreamed of, join the waitlist and I'll let you know when we next open enrolment.
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