FREE Live Training for B&B Owners
The Secret To A Profitable B&B
(Hint: It's Not About More Bookings!)
Let's be real for a moment.
If you’ve been chasing a fully booked diary, thinking it's the solution to all your problems, I've got surprising news for you: you don’t need more bookings to build a profitable, successful business.
In fact, focusing solely on “filling rooms” could be the very thing keeping you stuck.
Join me for this FREE live workshop, where I’ll show you why being Profitably Booked - not Fully Booked - is the real key to success. You’ll walk away with clarity, direction and the tools to create a business that works for you, not the other way around.
Does This Sound Familiar?
⚠️ You're spinning your wheels trying to get more bookings, and the constant effort is leaving you exhausted and overwhelmed.
⚠️ You've been told a fully booked diary is the answer, but no matter how hard you try, it feels completely out of reach.
⚠️ Your bank account doesn't reflect the effort you're putting in, and the financial stress is starting to take its toll.
⚠️ You're pouring your heart into offering an amazing guest experience, but you're still struggling to make ends meet, especially in the slow seasons.
If this hits home, you're not alone - and it's not your fault. Most B&B Owners have been chasing the wrong goal. But with the right focus, you can finally turn things around.
Here's What You'll Learn
Why "more bookings" isn't the solution (and what is).
I'll share the common mistake most B&B owners make when trying to grow their business - and the simple mindset shift that leads to real results.
The key metrics you must track to build a profitable B&B.
Spoiler alert: It's not about occupancy rates! Learn the numbers that truly matter and how to use them to your advantage.
The simple plan to increase profits.
I'll reveal the practical strategies that allow you to make more money without filling every room, every night.
Imagine This Instead:
🌟 You’re running a profitable business that supports your lifestyle and gives you the freedom to step away when you need to - guilt-free.
🌟 You wake up each day knowing exactly where to focus your energy, so every effort drives real results - not just more busyness.
🌟 You feel confident setting prices that reflect your value, attracting guests who appreciate and respect your B&B.
🌟 You’ve let go of the stress of chasing bookings and embraced a simpler, smarter way to grow your business.
This isn’t about doing more. It's about doing what works.
See What's Possible For Your B&B Business...
1 Week = £7k of Direct Bookings!
"In a short space of time, we went from being at the last chance corral, thinking we were going to have to give up our business, to a very bright future. In one week alone we took £7,000 worth of direct bookings! Not bad for a four-bedroom B&B!"
Michelle and Robbie, England
We Are In Control Of Our Business
"We have made so many changes in our B&B and they have all been successful. We now feel in control of our business and the team feel so much more motivated. We just wish we'd found you six years ago when we started!"
Sue and Lee, England
Repeat Bookings Are Rolling In!
"Thank you for helping me to change my mindset. New and repeat bookings for next year are rolling in - we need double the amount of apartments now! And whilst I've been typing this another 2 week direct booking has just come in!"
Alison, Austria
Running My B&B Is A Dream
"My first year is going so well thanks to Stephanie's help. I've had lots of direct bookings. I've welcomed such wonderful guests, who have happily paid my prices, and everything has been so easy. Running my B&B is exactly what I dreamed it would be!"
Di, Australia
More Bookings, Money and Time!
"We don't know where we would be without Stephanie! Before: we were drowning and didn't know how to change things. Now: plenty of direct and repeat bookings, longer stays and a healthy bank account. And plenty of time with our young family."
Irene and Cas, Spain
I Was Able To Give Up My Part-Time Job!
"I was exhausted, but I couldn't give up my part-time job because we didn't have enough bookings. But Stephanie showed me how to grow the B&B quickly and just four months after starting I was able to resign from my job!"
Steph and Mike, USA
Meet Stephanie Thomas
Founder of the B&B School
When my husband and I bought our B&B, I thought creating an amazing place to stay and delivering exceptional guest experiences would be enough. But the reality was much tougher: struggling to attract guests, slashing prices to stay competitive, and watching OTAs take a big bite out of our profits.
I knew there had to be a better way - and I was determined to find it.
Through trial, error, and countless lessons, I turned our struggling B&B into a thriving, award-winning business - even in the middle of a recession. After years of success, we sold our B&B for a fantastic price, and I decided to focus entirely on helping other B&B Owners achieve the same.
For the past 14 years, I’ve had the honour of helping thousands of accommodation providers around the world do the same. My mission is simple: to help you work smarter, not harder, so you can build a business that’s not just profitable but truly rewarding.
Are you ready to take control of your bookings, attract the right guests and finally create the business and life you've been dreaming of?