Real Stories. Real Results.
See how our students transformed their businesses, increased profits and gained freedom - without relying on OTAs.
Our students' success speaks for itself. These inspiring stories showcase real B&B owners, hoteliers and accommodation business owners who have taken control of their businesses and achieved remarkable results. From increased direct bookings to building a thriving, sustainable business, these stories prove that it's possible to attract the right guests, boost your profits and create the freedom you deserve.
"The B&B School had a massive impact on us and our business!"
It gave us the confidence we needed and helped us create a highly effective marketing presence. Our results spoke for themselves and running the B&B became easier and more enjoyable.
Since recording this interview, we successfully sold the business for a great price and are now enjoying retirement! If you're considering this program, we say go for it - if you're prepared to do the work, you will reap the rewards.
Listen to an interview with Ros & Richard 👇
Ros & Richard
B&B in the UK
"Despite running 13 vacation cabins, I had no idea how much I didn't know before the B&B School!"
I learned so much about growth, but the biggest change was my mindset. The principles taught make a tremendous difference, and I now view both our business and our guests in a completely new light.
Shelley & Dean
Luxury Cabins in the US
"We joined the B&B School with no marketing experience and started to see results just a few weeks after joining."
We have definitely got a return on our investment! Our bookings doubled in less than a year, and every single one is now direct. The best part? We're finally confident in charging the rates we've always wanted.
The program taught us how to refine our offering, create a website that converts, and run successful social media campaigns. The support from Stephanie and the community is incredible, and I’ve made so many new friends. Taking the leap and enrolling in the B&B School was the best decision we made!"
Margaret & Domenico
B&B in Italy
"The B&B School has truly transformed our business, giving us the clarity and tools we needed to succeed."
Before joining the B&B School, we felt disorganised and confused about how to grow our business. Thanks to Stephanie's guidance, we are now focused, confident and have improved our digital marketing, which has led to more direct bookings.
Majella & Michael
Holiday Cottages in Ireland
"We achieved more bookings, more profit and more time off."
When our bookings plummeted, I realised I needed expert guidance. We’ve seen incredible results: 90% occupancy, higher prices, fewer one-night stays, and even a 6-week break each year - all with increased profits. Stephanie genuinely cares about you and your business.
Charles & Charlotte
B&B and Holiday Cottages in the UK
"I can't recommend this program enough - it was a game-changer!"
Before joining the B&B School, I felt completely demoralized and exhausted. Everything changed so quickly after enrolling! This program gave me a clear direction to grow my business and, within just four months, I was able to quit my job.
Steph & Mike
B&B in the USA
"We went from $20k to $250k in less than 3 years!"
When we joined the B&B School we were barely scraping by with $20k a year and were at breaking point. Then we found Stephanie and with her help, achieved our dream of the business earning enough for my husband to retire from his construction job.
Stephanie's knowledge is incredible, and her guidance changed everything. In less than 3 years, we now earn over $250k annually while working far less. We didn't just grow our business, we got our lives back!
Lisa & Glen
Farmstay in the US
"We've achieved longer stays, higher profits and all with far less work!"
Since recording this video, my business has continued to grow, with 2024 being a record-breaking year! Many of our guests now stay
7 or more nights - unheard of before!
Everything is so much easier to manage and there's a lot less work for the team. I am proud to say we are PROFITABLY booked! We've even won 'Irish B&B of the Year' three years in a row!
Siobhan
B&B and Holiday Home in Ireland
"The B&B School gave me a clear path to follow and it's been a game-changer!"
Before, I just relied on OTAs and, to be honest, had very few bookings. Joining the B&B School gave us a clear path to follow, how to do it and when to do it.
Having someone guide you along the way has been invaluable. This program gives you all the right steps to take and provides support to help you every step of the way.
Natalie & Rob
B&B in France
"Our B&B was struggling against the OTAs. That was until we found the B&B School!"
Stephanie's advice is second to none, and the coaching calls are priceless. Our direct bookings surged, freeing us from high commission fees.
Because of our amazing results and new-found confidence, we decided to purchase an even bigger hospitality business! The B&B School changed everything for us, and we know it can do the same for you too!
Nicky & Rik
B&B in the UK
"Joining the B&B School changed everything for us!"
By following Stephanie's proven framework and with her expert coaching, 2024 was our most profitable year ever. And 2025 is on track to surpass that!
The biggest win? We gained total independence from OTAs - 100% of our bookings now come direct. The transformation has been extraordinary.
Sarah & John
Hotel and Holiday Cottage in the UK
"Our revenue grew by $90k by the end of the first year"
We were ready to sell because running the business was a struggle. That all changed with the B&B School.
Within a year, we boosted our income by $90,000, with growth continuing since! Stephanie truly cares, and her program teaches you how to stand out.
Joy & Simon
Lodges in Australia
"The B&B School transformed our business and our lives!
Before working with Stephanie, we were stuck with one-night stays and poor returns. It was exhausting. Focusing on high quality bookings boosted our average value by 30% and gave us more control. Direct bookings have soared, reviews have been amazing, and not only have guests returned, but they've also brought their friends!
Now we're running a business which is rewarding and profitable. We only wish we knew about the B&B School when we first started - our early years would have been so much easier and we'd have made much more money. If you're thinking about joining, don't wait. It's the best investment you can make for your business and future."
Sue & Lee, B&B in the UK
"Stephanie helped us make key changes that transformed everything."
We learnt how to work smarter, not harder, and saw huge success. The ultimate reward was achieving a premium price when we sold the business and moved into retirement.
If you’re thinking of joining, just do it! You’ll gain invaluable insights and truly get to know your business. It’s a decision you won’t regret.
"I took my business from struggling to thriving!"
Stephanie gives you a solid plan and guides you step by step and before you know it, you see real results. Her framework has been an absolute game-changer - my bookings and profits have grown, and my entire approach has completely changed. By learning to #TrustTheProcess, I've not only gained clarity but also discovered how much easier running my business can be.
While I'd love to keep Stephanie as my secret weapon, I can't help but recommend working with her if you're serious about growing your business - unless, of course, you're in Sicily!
Agostino
Luxury B&B in Italy
"We fell back in love with our business!"
Before finding Stephanie and the B&B School, we were spending hours juggling OTAs and discounting rates. We needed help with everything - pricing, our website, and building a successful business. With Stephanie's guidance, we've raised rates, increased direct bookings and are getting longer stays with wonderful guests.
Nancy & John
B&B in Canada
"We went from struggling to success!"
About a year after buying our B&B, we were struggling with marketing and not getting enough guests. Then we found Stephanie and the B&B School.
Stephanie's support has been invaluable. She's there at every step, helping us stay calm and focused. Her encouragement has been priceless, and now we're succeeding.
Gaylen & Jay
B&B in the US
"Joining was the best decision
we made!"
The B&B School has transformed our business and life. It has given us motivation, direction, and a clear plan to follow.
2024 was our most profitable year ever, with less work, amazing guest feedback, and more repeat bookings. We've had more family time, won awards, and guests keep returning. If you want to grow your business, join the B&B School! We're in a completely different place now.
Nina & Campbell
Holiday Lodges in Scotland
"You get all the answers and direction you need."
I knew we needed help and guidance in our business and that's exactly what you get from the B&B School. You learn things you didn't know you didn't know!
You get all your questions answered and are continually pointed in the right direction! If you're reading this, you are considering joining. All we can say is stop wavering - we highly recommend you join right now.
Lucy & Angel
Hotel in Spain
"We've gone from 1 night stays to 7 night bookings!
Before joining the B&B School, I was frustrated with mostly one-night OTA bookings. In less than six months, our stays increased to bookings of 4, 5 and even 7 nights! We feel far less exhausted and have so much more time for ourselves. We feel in control of our business and we're scooping awards!
Caroline & Miles
B&B in Scotland
"Just follow the roadmap to success!"
As soon as I bought my B&B, I joined the B&B School and followed Stephanie's roadmap to success. Her insights have been instrumental in making my first year a success. I've confidently set my prices, gained direct and repeat bookings, and welcomed wonderful guests.
Running my B&B is exactly what I dreamed it would be. If you're considering joining the B&B School, do it. You'll wonder how you managed without it.
Dianne
B&B in Australia
"We built a thriving business and retired early!"
Working with Sensei Steph transformed our business and our lives! When we joined the B&B School, we set the goal of retiring in three years but didn't think we'd achieve it. With Stephanie's help, we did!
Our direct bookings increased from 30% to 100%, saving us thousands in OTA fees. We also raised our repeat bookings to 45%, extended guest stays and even shut down for 4 months each winter. Not only did we achieve our goal, we exceeded it - selling our business ahead of schedule for a premium price! Just #TrustTheProcess!
Nigel & Juliette
B&B in the UK
"This was the best investment we ever made!"
Before joining the B&B School, we were new to the accommodation business and didn’t know what we didn’t know. We were about to open and felt stuck.
Our biggest fear about joining was the cost - we now realise we couldn’t afford to not join. Even as a new business, nearly all of our bookings have come direct, and the feedback from our guests has been phenomenal.
Nadine & Simon
Luxury Glamping in France
"It felt like an angel appeared when we found Stephanie!"
We bought our B&B in 2019, but after a tough start, we realised we needed help. Then the pandemic hit, and things got even harder.
It felt like an angel appeared when we found Stephanie and the B&B School. We started to focus on what really mattered to grow our business. With the ongoing support and coaching, we’ve learned so much and are seeing great results.
Teresa & Mark
B&B in the UK
"I've gone from sheer panic to being in control."
Stephanie's passion and expertise are unmatched - her training, tools and support have given me everything I need to take control of our business.
If you're unsure about joining, don't hesitate. It's been the best decision I've made for our business.
Janine
Luxury Apartment in Australia
"Our only regret is not joining sooner!"
I was worried I wouldn’t have time for the program, but with Stephanie’s encouragement, I hired part-time cleaners and started working ON the business. I’m so glad I did!
With Stephanie's help, we went from one-night stays to weekly bookings - something we never imagined. We've streamlined the business, put systems in place, and now work less with amazing results. Our work-life balance is so much better, and we're no longer tied to the place 24/7.
Fiona & Ian
Holiday Cabins in Scotland
"I've got so much more profit, and so much less stress!"
Stephanie’s insights transformed my B&B by boosting bookings and profits. By focusing ON my business instead of just IN it, I am able to attract longer stays and repeat guests - exactly the kind of guests I want. The group coaching and support from other members are invaluable.
If you want to thrive, join the B&B School. I wouldn’t be where I am today - it's been a game-changer in helping me achieve my goals!
Barbara
B&B in Canada
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Start attracting the right guests, increasing your profits and building the freedom you deserve.