Some of our lovely B&B School students share their B&B School experience and results with you.

Teresa and Mark Saunt bought their five-bedroomed B&B in the UK only 6 months before the pandemic hit!  Their first year was a real struggle, that was until they found The B&B School.  Now their future looks rosy! 

"We bought our B&B in the summer of 2019 and although we had guests, we were not as busy as it could have been due to the circumstances of the previous owners.   After a very hard few months, we knew that we needed to reach out for help if we wanted our business to thrive.

Stephanie and The B&B School was there with the knowledge we needed!

We were struggling in those early days and then ... the pandemic hit!  2020 was such a difficult year due to Covid - we had to cope with months of lockdown and no guests which meant having to get another job on top of home-schooling our two young sons (6 and 7 years old!).  It was like an Angel coming down when Stephanie appeared with the B&B Bootcamp!


After joining The B&B School, Stephanie helped me to realise what we needed to focus on if we wanted to grow our business.  It made us realise how much we really weren't doing!

Stephanie is there for you every step of the way

It is amazing what Stephanie has put together in The B&B School.  All the ongoing support she provides together with all the training, information and guidance that is there for you.

What is also amazing is you have lifetime access to all the modules, supporting documents and information so if you find that you don't have as much time as you'd like to spend on the program, you can learn at your own pace.  This was especially beneficial to us due to our circumstances.

Gained and still gaining so much as we continue to work with Stephanie

We learnt so much in The B&B School that when the program came to an end, we couldn't lose Stephanie and we are still working with her today.  We never want to let her go - she is our ROCK!  And we now have so much more hope for the future."

Teresa and Mark Saunt
The Cranmore, England
Class of Fall 2020

Joy and Simon Ensor offer five holiday lodges on their 100 acre conservation sanctuary in Australia.  In 2020 they increased their revenue by $90,000 despite months in lockdown!

"We were at risk of not even surviving - now we're thriving!

We joined The B&B School because even though we have been in the industry for over 25 years, it was getting tough and we knew we had to learn how to do things differently if we wanted to survive.

We'll be honest, we were a little concerned being on the opposite side of the world to Stephanie and whether that would affect the training and support we gained through The B&B School – but we didn’t need to worry! Students come from all corners of the globe and Stephanie ensures that each and every one of us has the support we need.

We have gained so much from working with Stephanie

We don’t know where to start when it comes to what we've learnt! Our marketing and social media skills have rocketed. We’ve learnt how to maximise technology and implement systems and processes that have helped us to be far more efficient in our business. As Stephanie promises, she teaches you to work smarter not harder.

Bookings have seriously increased and we're winning business awards!

All in all our confidence has grown ten-fold. Don’t believe people when they say you can’t teach old dogs new tricks – Stephanie CAN!!

It has been a fantastic hands-on experience.

The training videos are easy to follow and you can watch and re-watch them at your own pace. The live coaching calls have been amazing and also having access to the replays mean you do not miss a thing. The community is fantastic and we have also absolutely loved interacting with fellow accommodation providers from all over the world.

The B&B School has given us focus and drive.

We believe that we all need someone to encourage us to achieve like Stephanie does, she really cares about each and every single student and having had her own tourism business she really understands what we are going through.

Stephanie has helped us to navigate these terrible times and emerge stronger than ever!

We haven't just survived during this pandemic, we've thrived! We increased our revenue in 2020 by AUD$90,000 - 90k!! And that's after having been in lockdown for several months!!

If you’re thinking of joining The B&B School then we just say go for it!

If you want to stay in business in this fast-changing world, it's the best way to sharpen your skills. Stephanie doesn't tell you how to do day to day stuff (let’s be honest we all know how to do that!) but how to make your place stand out from the crowd."

Joy and Simon Ensor
Yelverton Brook Conservation Sanctuary, Australia
Class of Fall 2019

Barbara Seguin owns a four-bedroomed luxury B&B near Ottawa in Canada.  Since joining The B&B School she has seen her income rise, her expenses go down and she has welcomed longer stays and more repeat business.

"Going through the free B&B Bootcamp with Stephanie made me quickly realise that I needed to start working more seriously on my marketing.

When it came to joining The B&B School, I admit I was worried that I would not have enough time to work through the program and whether the money would be well spent.  But I had already discovered throughout the Bootcamp that Stephanie was a great coach and something was telling me that I could learn so much from her, so I decided to give it a try.

And you know what?  I gained so much!

Throughout The B&B School, I saw how knowledgeable Stephanie is.  Her lessons are packed with excellent material that can be used way after the end of the School.  I loved the weekly group coaching calls which I attended regularly because I was learning so much.  The support from other students is something that I really enjoyed too.

As I started to work ON my business instead of just IN it, I saw my income rise, my expenses go down and welcome longer stays and more repeat business, which meant more profit!

And the guests that I welcomed to my B&B were EXACTLY the ones that I wished to host.

My business is THRIVING despite Covid!  I have grown to love and respect Stephanie so much for all that she has brought to my business.

Every accommodation provider should do The B&B School if they want to thrive and succeed.  I am so grateful that I found the best coach for me and my business.

I wouldn't be where I am today if I had to do this alone without Stephanie.  I'm so thankful that I listened to my instinct and joined The B&B School."

Barbara Seguin
Auberge Tom B&B, Canada
Class of Spring 2020

Margaret and Domenico are the proud owners of a four-bedroomed B&B in the heart of authentic Italy. Despite being new to the game, they doubled their bookings within 12 months without using OTAs!

"I joined the B&B school because I was new to B&B ownership and didn't have a clue about marketing (being a former teacher!)

I knew I needed to get my business “out there”.  Whilst we offered a great place to stay, no one knew about us!


I wasn't sure if The B&B School would be a good fit for me mainly because I didn't think I knew enough to fit into the group but it turns out I wasn't the only one in that place at that time. 

I was also concerned about the cost and whether we'd be investing wisely - but I didn't need to!

We didn't have a lot of money and did question whether what I would learn would be worth it.  I worried unnecessarily!  After only a few weeks of joining, we started seeing results and getting a return on our investment!

I have gained so much knowledge and information and I have had SO many wins! 

From refining our offering, learning how to create an amazing website that converts, winning awards, implementing successful Facebook campaigns, building our list - it goes on and on. 


In less than a year our bookings doubled and they’re still increasing! 

And they’re ALL DIRECT and at the prices we always wanted to charge, but weren’t confident enough to ask for!! 


I have also gained new friends - working with other accommodation providers helped me so much. 

We share information and tips and it’s great to know that I’m not alone in my trials and tribulations!  I’ve been honoured to welcome fellow students to stay with us here in Italy and I have enjoyed visiting others on the other side of the world!


I LOVED every element of The B&B School!

The videos, the calls, the hot seats, the community because all together they make up an amazing program! 

However, the dedicated support that Stephanie gives really is the icing on the cake.  She is always available and there to help.  I love her kindness and willingness to support us and she offers so much guidance and support in growing your business.  She really is one of the best teachers - ever!

If you're thinking of joining all I can say is JUST DO IT!"

Margaret and Domenico Gigliotti
La Rocca Mia House, Italy
Class of Spring 2019

Lisa and Glen Oostema offer their guests both self-catering accommodation or a site on their campground in the USA.  Lisa has learnt how to work smarter in the business and 2020 was their best year ever despite Covid!

"I desperately needed help in growing my business. 

I felt I was at a standstill and didn’t know how to move forward. 

I did wonder whether The B&B School would be right for me – I’m not a “true” B&B as I don’t prepare meals and share my space with my guests.  I have several self-catering accommodations and a campground.  I didn’t need to worry though - the B&B School was perfect!  

When it comes to what I have gained from joining, there is so much to share I don’t know where to start! 

Stephanie has a HUGE amount of knowledge, on so many levels and provides so much valuable information.  I am learning what to do and what not to do, recognising the mistakes I have made and, with Stephanie’s help, quickly changing things. 

Stephanie’s knowledge of what to say and how to word things is amazing.  Her help and support in making my website more attractive has been so valuable.  I am constantly improving my marketing skills.

I love the fact that everything is recorded so if you have questions about what was said you can go back and watch the replays.  And the live calls are just the best because you get to interact with other students and learn things from them too.

I've learnt how to work smarter not harder!

I have recognised that I was working WAY too hard IN the business and not working to BUILD the business – that has been the greatest a-ha moment for me!

If you’re thinking of joining The B&B School, don’t miss this opportunity. 

It has been a huge asset to me and my business and I'm so thankful we have Stephanie at this moment in time because she has helped us to THRIVE during these challenging times.

For example, today has been crazy!  One 42 night booking (say what?) plus 4 bookings for between 3 and 5 nights.  Ooo and a two week stay in our RV.  The amazing thing is I've already surpassed last year's income and that's completely crazy considering the world we're currently in.

2020 has been my best year ever!  And it's been far less stressful and exhausting.  Amazing considering what we're all going through.  All you need to do is just #TrustTheProcess!"

Lisa Oostema
Oostema Farmstead, USA
Class of Fall 2019

Anna and Matias ran their three-bedroomed B&B in Sardinia for several years before turning their property into a holiday rental.  Anna has improved her business and marketing skills ten-fold!

"I stumbled across an ad for The B&B School in my Facebook feed in March 2019, just at the right time.

We were struggling with our own B&B and needed help.

After talking with Stephanie and with the price being reasonable we decided to try the School.

I have gained so much from joining.

Where do I start? I've really improved my marketing skills and knowledge. I really understand business numbers and how to stay in control of them. And as for all the different ways of wowing your guests, I have learnt so many - ones that I’d never even thought about!

I've learnt how to work smarter not harder!

I have learnt that there is so much you can do in advance to ease your own workload, when it comes to communicating with guests, organising the marketing and ensuring the business runs smoothly.

The training videos are great for watching over and over again and the live coaching calls perfect for meeting real people in a similar situation, not only “textbook examples”.

And Stephanie's support is second to none!

The biggest win for me has been the fantastic support from Stephanie – the best online coach ever! We’ve gained so much we’re still working with her 10 months on!

We have had to close the B&B as we have returned to our home country of Sweden but with Stephanie’s guidance and support we are now turning our property into a holiday home and we can’t wait to see what the future brings.

If you are thinking of joining The B&B School then I say just do it! If you put in the time needed you will NEVER regret it!"

Anna Murgia
La Porta Blu, Sardinia
Class of Spring 2019

Nigel and Juliette own an eight-bedroomed B&B by the sea in the UK.  They have transformed their business in so many ways and direct bookings and profits are greater than ever.    

Working with “Sensei” Stephanie helped us to transform our business. 

Our direct booking rate has increased from 30% to 72% (and it's still increasing) and we’ve had months of solely direct bookings! We’ve reduced our OTA commission fees by 65% and are well on our way to saying goodbye to OTAs forever.

The way The B&B School is set up means that you can work any time of the day (or night!).

The videos mean that if you forget something you can go back and listen.  The coaching calls allow you to get answers to your questions and listen to the problems others are having. The community is very supportive and your peers can also help you to review your work.

All in all The B&B School really suited the way we needed to fit our learning around our busy working day.

Stephanie encourages you to stay focused on your numbers and this has meant that we have been more much able to plan for this year. We have a much better understanding of our costs and profits.

If you’re prepared to put in the effort, #TrustTheProcess and do the work that Stephanie recommends then you can have a successful and thriving business – just do it!"

Nigel and Juliette Ede
Heathcliff House, England
Class of Fall 2018

Nicky and Rick run a six-bedroomed, dog-friendly B&B in a picturesque village in the UK.  They enjoyed building their business so much they decided to buy a second one!

"We joined The B&B School to learn more about marketing our business and increasing direct bookings. 

We knew we needed to improve the visibility of our B&B but just didn’t know how to do it. 

We were a little concerned at first as to whether we’d get value for money from joining but we shouldn’t have worried – we CERTAINLY got that and more!   

Stephanie knows her stuff, is so easy to work with and gives you a gentle kick up the backside when needed! 

We have gained so much from the program and it has all helped to bring in so much more business – and a lot of that has been DIRECT bookings which is a massive win.

The group coaching calls with Stephanie were priceless - her advice and guidance is second to none.

The training is great and because it’s in video format I could watch them more than once.   Also having the audio version was an added bonus because I could listen to them when cleaning rooms and go back to them later to pick up on the bits that resonated with me.  The community was also very encouraging, friendly and informative and spurred me on to get things done.

When the accountant queried why the OTA commission fees were a LOT lower than the previous accounting year and questioned whether the figure was right, I could proudly say it was because MOST of our bookings were coming direct!

If you are thinking of joining The B&B School just do it – it is so well worth the money and you will get so much from it.  We've enjoyed building our business so much that we've just bought a second one!"

Nicky and Rik
The Ivy Barn B&B, England
Class of Fall 2018

Steph and her husband Mike own a four-bedroomed New England B&B set in 15 acres of land in the USA.  She started seeing results so quickly it meant she could leave her part-time job sooner than planned! 

"We purchased our B&B in the summer of 2019 and although the building and rooms were in great condition, there was little of the original business left as the previous owner had greatly reduced marketing and bookings.

Stephanie and the B&B School gave me the push I needed.

We had planned on gradually phasing out my part-time job to allow for the B&B business to grow, but it can be difficult to make that work a priority when you are actively running the B&B, working part-time and have an almost 4-year-old running around.

When I joined the B&B School I gained direction on what to do to grow the business enabling me to leave my part-time position sooner than planned.

Moving through the program, Stephanie explains everything and answers any and all questions you have.


The time and effort Stephanie puts in to be sure that not only do you get the most out of the program as possible but that your business succeeds and thrives is incredible.

Being able to have a place to focus on the business side of things, and not just cleaning rooms and cooking breakfast, has been amazing and such a huge benefit to me and the business.

It's also been wonderful to be a part of the B&B School during COVID, quarantining and shutdowns.

Stephanie provided so much support and direction during this time which has meant we have been better able to plan for re-opening and welcoming guests once again.

I gained so much I'm still working with Stephanie!

After seeing the difference being in the B&B School made to our business, my husband and I knew what a benefit it would be to continue to work with Stephanie so we made the decision to re-work the budget so that I would continue working with her, which I'm still doing today!"


Stephanie Davis
The White Gables Inn, USA
Class of Spring 2020

Michelle and Robbie decided to start a B&B when the family all left home but, unfortunately, it wasn't as easy as they thought!  However, in a short space of time, they have completely transformed their business and lives.

"Before joining The B&B School I had been making the mistake of working IN the business rather than ON the business and we were going through a really difficult time.

Luckily, we found Stephanie and the B&B Bootcamp!

I worked through everything Stephanie shared with us during the Bootcamp and it was a no brainer to continue straight into The B&B School.

In a short space of time, we have gone from being at the last chance corral and thinking we were going to have to sell our business, to looking forward to a very bright future.  We've taken £7,000 in direct bookings this week alone - and we're still in lockdown!

Stephanie has helped us to make so many changes in our business, we really are working smarter not harder. 

We are so eager to just keep doing the work because we can see how much it's changed our business.

If you are thinking of joining The B&B School, then just do it.  It is a phenomenal learning curve, and you will gain so much.  

If you want to know your business rather than just do your business, enrol today!  You won't regret it."

Michelle and Robbie Hudson
The Farmhouse B&B, England
Class of Fall 2020


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